Celebrities and famous people have a powerful influence on people’s consumer habits and life-changing beliefs. Endorsements, whether paid or not, help big brands rake in big dollars. That is true for anything out in the market, whether it’s beauty products, cosmetics, luxury brands, athletic footwear, and even food.
This is also true for Bitcoin and digital currencies. Massive Bitcoin and cryptocurrency investments are largely driven by intrigue due to its rising popularity, the trendy formal discussions in business schools, and in startup hubs anywhere and everywhere in the world. Celebrities endorsements also help build awareness around digital currencies among younger individuals, but to a much lesser extent. However, it’s more important for celebrities to promote responsibly by closely studying the digital currency investments and endorsements offered to them.
However, despite the worldwide growth of digital currency, a lot of people are still wary of it. Some renowned personalities around the world have openly expressed their concerns surrounding Bitcoin and digital currencies. You might find what they say disagreeable, but it’s important to hear their voices in order to understand the and address varying arguments within the dynamic digital currency landscape.
Let’s look at some famous people who are fans of Bitcoin and digital currencies, and others who are not. We begin with a list of celebrities investing and endorsing Bitcoin and other digital currencies.
Ashton Kutcher has been a longtime supporter of blockchain tech. His earliest Tweet on Ethereum was back in 2014. Together with Mark Cuban, he invested in Unikoin Gold, the biggest sports betting digital currency to date. He is currently an investor in BitBay, one of the biggest crypto exchanges in Europe.
Wu-Tang Clan’s Ghostface Killah is the co-founder of Cream Capital, a company that aims to build blockchain ATMs to ease the liquidation and use of digital currencies.
After achieving success with her highly controversial startup Goop!, Gwyneth Paltrow joined Bitcoin wallet startup Abra as an advisor on the Apple web series, “Planet of the Apps.”
Mike Tyson forged a partnership with Bitcoin Direct to launch 100 Bitcoin ATM machines in 2016. He also helped launch a digital wallet on Google Play and the App Store. All of these products feature his signature face tattoo.
Former Spice Girl and British celebrity Melanie B was one of the early adapters of Bitcoin. In 2013, she told fans that she’ll accept Bitcoin as payment for her single, “For Once in My Life”.
Hip-hop artist 50 Cent accepted Bitcoin payments for his album “Animal Ambition” back in 2014.
In 2017, Icelandic songstress Bjork followed 50 Cent and Mel B’s footsteps and told fans that they can use Bitcoin to buy her album Utopia. She stepped her game up by also accepting Audiocoin, Dashcoin, and Litecoin as valid payment for her album.
A lot of football stars promote and invest digital currencies. Some of these football stars include Lionel Messi, Luis Suarez, Lothar Matthaus, Gianluca Zambrotta and Valery Karpin. Lionel Messi helped raise awareness about Sirin Labs’ blockchain-based smartphone after becoming its brand ambassador in 2017. Luis Suarez endorsed the prediction-based blockchain Stox in the same year. Suarez is Stox’s second celebrity athlete ambassador, the first being superstar boxer Floyd Mayweather.
A good number of tennis athletes also endorse and invest in digital currencies. Martina Hingis, Tommy Haas, Robin Soderling are all brand ambassadors for TokenStars. TokenStars is a premiere celebrity talent management blockchain that allows promoters to fund the projects of upcoming talents in sports and entertainment.
Famous People Who Aren’t Fans of Bitcoin and Digital Currencies
Here are some quotes from famous people who aren’t fans of Bitcoin or digital currencies.
Warren Buffett, one of the richest persos in the world
Warren Buffett, the CEO of American conglomerate Berkshire Hathaway and one of the richest persons in the world, is probably the most famous person in business to go against digital currencies. In 2014, he called Bitcoin a “mirage”, and just “a very effective way of transmitting money” because “you can do it anonymously”. Over the years, he’s developed a stronger stance against it. In May 2018, he made more statements against it during an interview with CNBC. First, he makes it clear that he doesn’t own any type of digital currency. “We don’t own any, we’re not short any, we’ll never have a position in them,” he said. He also said that the future of Bitcoin was bleak. “I can say with almost certainty that they will come to a bad ending.” He calls Bitcoin “probably rat poison squared.”
Robert Schiller, economist
Robert Schiller gained massive fame after his predictions on financial bubbles came true in 1999 and 2006. The latter led to global economic crash in 2008. He cites Bitcoin as the perfect contemporary example of a speculation bubble. In an interview with Quartz, he says,
…there’s a fundamental deep angst of our digitization and computers, that people wonder what their place is in this new world. What’s it going to be like in 10, 20, or 30 years, and will I have a job? Will I have anything?
Somehow bitcoin fits into that and it gives a sense of empowerment: I understand what’s happening! I can speculate and I can be rich from understanding this! That kind of is a solution to the fundamental angst.
He calls Bitcoin one of this generation’s “idea epidemics”.
Jamie Dimon, Chief Executive Officer, JPMorgan Chase & Co
Dimon, the CEO of banking giant JPMorgan Chase & Co was totally against Bitcoin in September 2017, going as far as calling it a fraud. During a bank investor conference last year, Dimon reportedly told the crowd, that the digital
“..currency isn’t going to work.” He adds, “You can’t have a business where people can invent a currency out of thin air and think that people who are buying it are really smart.” Interestingly, he released a statement in October 2017 expressing support for the blockchain movement. That same month, JPMorgan released its own blockchain-based system.
Dimon backtracked on his critical stance in January 2018.
We can see that the positive and negative opinions on Bitcoin vary. There are statements expressing vehement disagreement and negative speculation. At the same time, they’re changeable to positive statements. This goes to show that the digital currency phenomena is something that’s still worth pursuing.